9 Comments
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Bill Southern's avatar

Boy, that promotion is quite “Veeck-like.”

Paul Jackson's avatar

I can see Stan Lee and Bill Veeck having a shared ancestor or two, for sure.

Maria Jackson's avatar

With great power comes great responsibility so I thought I should let you know that the kids refer to Instagram as "IG" these days, in case you want to reach that audience :)

Paul Jackson's avatar

I got it.. Project 3.IG. Can't miss.

Meg Lauber's avatar

I’ve also heard many call it “Insta,” too.

Paul Jackson's avatar

That one is going to be harder to concatenate, but I'll see what I can do.

Mark Kolier's avatar

As a Met fan I only have a vague recollection of the Spiderman marketing integration from 1987 which was a forgettable season after 1986 and before the pain of 1988. Fun read Paul!

Paul Jackson's avatar

Restoring vague recollections to life is our stock in trade here. Love the use of the term "marketing integration" in describing this whole thing.